Comments on fOoD fOr ThOuGhT...: Did you shop from Coca Cola Footware or Mercedes B...

I agree that brand-name should connect with produc...

2010-08-04T09:22:20.823+05:30

I agree that brand-name should connect with product. But Reliance has established itself hence I guess they wouldn't want to experiment with a name change! Also, a change in name would mean building the brand from scratch.

Nice post. lol "Everyone can do something bu...

2010-08-01T18:42:41.962+05:30

Nice post. lol

"Everyone can do something but not everything"

@Nalini: Very true... Fewer choices, simpler was t...

2010-07-30T10:53:52.188+05:30

@Nalini: Very true... Fewer choices, simpler was the life...

@sakhii: Thnx a lot! I am a consultant but yes economics is an area that fasinates me!

@Nishant Singh: Precisely yes. @Ana_treek: If the...

2010-07-30T10:31:58.852+05:30

@Nishant Singh: Precisely yes.

@Ana_treek: If they come out with good stuff, yes they stand a chance to make a mark. But who are the potential buyers? Who are the target audience? You create a brand and communicate the qualities of the product through it. You build a trust and reliable factor. Reliance Trends sounds like a store which stuff goods... it doesnt communicate to whom it is targeting and what it offering...

nice food for thought! "But sometimes you nee...

2010-07-29T19:19:31.020+05:30

nice food for thought!
"But sometimes you need to put emotions into product apart from money, reach and power"
nice...haha!
r u an economist?!!

When I was young there were very few brands and th...

2010-07-29T16:40:21.166+05:30

When I was young there were very few brands and the word ' Cadbury' meant chocolate, 'Surf' washing powder and 'Colgate' was toothpaste...now you buy stuff to just check it out!

But why not? If they come out with good stuff, why...

2010-07-28T19:56:57.885+05:30

But why not? If they come out with good stuff, why not?

A case in point here is Reliance Trends. A retail ...

2010-07-28T16:48:33.201+05:30

A case in point here is Reliance Trends. A retail mall like Globus, it doesn't even record 1/3rd of the footfall that Globus receives. Why would I buy from Reliance Trends when I can get what I want from the many shops on Hill Road and Globus? But more importantly why would I bother going to reliance when all my clothing needs are met elsewhere through well established brands!

@Purba: It surely will make your teeth utterly but...

2010-07-28T15:40:38.960+05:30

@Purba: It surely will make your teeth utterly butterly deliciously white! Thats nice piece of info, I wasn't aware of that... thnx :)

@Susan: When we talk about brand, it should convey...

2010-07-28T15:39:23.149+05:30

@Susan:
When we talk about brand, it should convey the essence for which it stands. So much thought and views goes behind creating a brand, nurturing it. When I want sports shoes, Nike or Adidas are the showrooms I look for... There are many private labels but brand conscious segment wont bulge from there fav.
Outlets are burgeoning these days because of huge consumer base and rising demand and apetite of people... but a 'Reliance Time Out' wont become what 'Crossword'is!

We youth embrase 'new' initially but in the long run, looks for quality... :)

@Chocolate lover: :D @Jon: On the other hand, any...

2010-07-28T15:31:56.905+05:30

@Chocolate lover: :D

@Jon: On the other hand, any businessmen diversifies into new industry, seeking bigger opportunities and higher growth. RIL's foray into broadband services is a perfect example.

One Amul dantmanjan please? Btw did you know Just...

2010-07-28T14:03:19.112+05:30

One Amul dantmanjan please?

Btw did you know Justin Timerlake got a whopping 20 million from Mc Donalds for his single "I'm loving it"

Karan: These days every brand is opting for diver...

2010-07-27T11:25:14.065+05:30

Karan:

These days every brand is opting for diversification. You say that it takes decades but just look in these outlets. I was surprised how people love anything new. Last month, passing by a Reliance footwear showroom, I was amazed to see it buzzing with so many people and the parking was a mess. Brand-loyalty is there amongst people who are a bit older but the younger generation laps it all up whenever something new is opened. The quality of course is not taken into consideration but 'new' matters.

When people are ready for grabbing anything that comes their way. brands also don't think twice about diversification. But time has to prove the worth of the extended brands.

Joy always,
Susan

Diversification seems to be the mantra for Indian ...

2010-07-27T09:40:07.940+05:30

Diversification seems to be the mantra for Indian businessmen..
One of the most succesful company is ITC. I really respect them for that.

I am not good in business...but i guess the reason for diversification is indian businessmen are too frightened that they will go bankrupt some day if they have a single vertical

amul dantmanjan XP lol

2010-07-27T00:23:03.269+05:30

amul dantmanjan XP lol